Among the tulips and other spring flowers florists use for customers wishing to herald in the season, there is one that is likely missing: the...
Mother’s Day is quickly approaching on May 14 and it’s not too early to start planning for deliveries. The Society of American Florists has a...
Consumers around the world search for businesses by typing questions into Google. One way to increase the odds they find yours? Post some queries on...
The Society of American Florists has created a new award to celebrate outstanding Next Gen floral professionals for their professional achievements...
The tulips in your cooler may have been tricked. In the wild, these blossoms are among spring’s heralds, popping from the recently thawed ground and...
Faced with labor shortages and increased costs, more and more florists are turning to third-party delivery services to grow their business and save...
Americans’ pocketbooks have been hit hard by inflation, which last June hit a 40-year high. To keep business from drying up, florists have had to...
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
While spring isn’t quite officially here, the clock sprung ahead Sunday, and in many parts of the U.S. spring flowers are emerging. Want to get your...
A historic Washington, D.C. florist is enjoying a bit of TikTok fame. Lee’s Flowers and Card Shop was featured this month in two videos for Intuit...
Two-thirds of American households are living paycheck to paycheck, according to data from Pymnts.com. As consumers’ savings dwindle and budgets...
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
Easter is just about a month away, which means it’s a good time to remind your staff and customers about lilies and cats. Your customers may not...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
When Chris Drummond, AAF, PFCI, talks with florists, wholesalers and flower growers, everyone lists labor in their top three challenges “without...