Many florists are second, third or even fourth generation owners of their family business. But how does a family business ensure a smooth transition...
Congratulations! You made it through another Valentine’s Day! Need a mental health break? The Society of American Florists has you covered with a...
Upon retiring, many florists sell their business to a relative, a long-time employee, or a peer in the industry. But what if that isn’t an option?...
Teleflora’s 2023 Valentine’s Day ad campaign diverges from the holiday’s amorous reputation, celebrating, instead, the treasured relationship...
The floral industry is poised for a prosperous Valentine’s Day, thanks to the slowing rate of inflation, rising wages, and COVID-19 relief money...
When an email from a textile company two miles from Jackie Levine’s flower shop appeared in her inbox suggesting its customers buy robes — not roses...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Mark your calendar for the Society of American Florists’ two premier events, the second annual Next Gen LIVE! event for young floral professionals...
You might have some customers who’ve been with you for decades. (If so, good job!) But for continued growth, your business needs to attract new,...
Petals & Vines is back in the balloon business — for now. The Monmouth, Oregon florist got its first tank of helium last month after being...
Lise Neely is a huge Philadelphia Eagles fan and a passionate retail florist eager to celebrate two major upcoming super bowls: the football...
Hotel Collection, an upscale fragrance and lifestyle brand which sells hotel-inspired home products such as candles and diffusers, apologized after...
Whether a driver is joining your team just for Valentine’s Day or for the year, it’s important to have the right tools to help train them. In a new...
The floral industry scored a victory this year with an additional $1 million annually for floriculture research, thanks to SAF’s advocacy efforts....
Delivering hundreds of Valentine’s Day orders within the span of a few days requires calling in reinforcements. But just how florists go about it...