There’s welcome news on the business pages. Not only did the March Consumer Confidence Index rise slightly from February, but the research firm...
Miley Cyrus is topping charts with a song in which she croons, “I can buy myself flowers.” Some floral industry marketers couldn’t agree more. And...
Easter is Sunday, but there’s still time to push for last-minute flower and plant orders for Easter celebrations. Use the Society of American...
At 33, Carrie Moore is a young business owner, navigating the ups and downs and ins and outs of running her Custer, South Dakota flower shop. But...
Growers and florists looking to reduce their environmental impact have many options when it comes to bouquet sleeves. From classic kraft paper to a...
Attendees descending on Washington, D.C. last week for SAF’s Congressional Action Days showed their support for the association’s year-round...
Prom season is here, and as high schoolers prepare for the annual rite of passage, many are forgoing the traditional wrist corsage in favor of...
A florist in Kennewick, Washington has built on the idea of a traditional gift basket to offer customers a way to personalize gifts for Mother’s Day...
Floral designers showed off their craft, the joy they experience from their work, and wowed the audience with their innovative use of colors,...
Growers, wholesalers, retail florists and others with ties to the industry met with 70 congressional offices in Washington, D.C. on March 21 during...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Among the tulips and other spring flowers florists use for customers wishing to herald in the season, there is one that is likely missing: the...
Mother’s Day is quickly approaching on May 14 and it’s not too early to start planning for deliveries. The Society of American Florists has a...
Consumers around the world search for businesses by typing questions into Google. One way to increase the odds they find yours? Post some queries on...
The Society of American Florists has created a new award to celebrate outstanding Next Gen floral professionals for their professional achievements...