The Society of American Florists’ annual feel-good initiative, Petal It Forward, is a chance for floral industry professionals to spread the power of flowers in their communities. This year’s event is just two weeks away – on Oct. 18. – but there’s still time to join in on the fun! SAF has instructions and resources to ensure a successful event.
- Register your business. Make sure to register your business so SAF can provide optimal support to your team.
- Coordinate with your team and partners. Craft a plan for your giveaway, including a schedule taking into account your team’s workload and availability and how you will use any volunteers.
- Use SAF’s resources. SAF continues to update Petal It Forward resources online, including a sample press release, a sandwich board template, flower card templates, flower event messages and social media messages with shareable graphics.
SAF has more tips online to help you Petal It Forward in your community.
Stephanie Brady is the project manager for the Society of American Florists.
