What exactly is an independent contractor? The government's new interpretation has several ramifications for floral business owners. The U.S....
Out of Stock? How to Suggest Substitutions With Ease
We've all been there. A customer calls requesting an arrangement she saw online, but you don't have the exact flowers or containers pictured in your...
A Simple Trick to Make Brides to Pay Up
It's a scenario straight out of florists' nightmares: You spend hours and hundreds of dollars designing a client's wedding. And then she stiffs...
California Growers, Shippers Host Buyers at Fun ‘N Sun
Leaders of CalFlowers (the California Association of Flower Growers and Shippers) are thanking an improved economy and a growing appreciation for...
Michael V. Geary Resigns as AmericanHort President & CEO
The AmericanHort Board of Directors today announced that Michael V. Geary, CAE tendered his resignation as President & CEO. Geary is leaving to...
Ecuadorean Flower Farmers Eye Volcano
A volcano, which last erupted in 1877, has the attention of Ecuadorean flower growers. Employees of farms located southwest of Cotopaxi volcano were...
Let Customers Linger a Little Before You Say Hello
How do you greet your customers? "How may I help you?" is friendly, but direct — a good choice for people who order over the phone and appreciate...
Share This: 23 Persuasive Reasons To Buy Flowers
Sometimes, good things just fall in your lap. Such is the case with an article circling the Internet titled, "23 Perfectly Valid Reasons to Buy...
SAF Elects New Leaders
SAF members have elected nine members to positions on its Retailers, Wholesalers and Growers Councils. New council members begin their terms at the...
How to Maximize Your Bridal Show Experience
Bridal shows are great opportunities to snag new clients, but they can be overwhelming, especially if you work in a city known for destination...
B2B Materials to Cultivate Corporate Client Relationships
Without any major floral holidays demanding your attention, summer's a fine time to target areas for potential growth, such as corporate work. This...
AFE Launches Young Professionals Council
The American Floral Endowment (AFE) has established the Young Professionals Council (YPC), which consists of a vibrant group of 21- to 35-year-old...
Floral Industry Gets Inside Look at 800-lb Gorilla Google
The Internet has leveled the playing field for small businesses, but getting in the game requires navigating around an 800-pound gorilla named...
Father’s Day Contest Highlights Shop’s Gifts For Men
There are dozens of words to describe flowers, but masculine is not one of them. Thus marketing holidays such as Father's Day can be a challenge for...
South Carolina Florist Hosts Wedding Get Together
Lexington, S.C., florist Jennifer Pryor has asked local brides and grooms (past, present and future), their friends and family, and local wedding...