A comprehensive brand overhaul that included relocation, a new website, reduced inventory, two non-traditional locations and chasing after brides...
High Profile Pair Team Up to Create New Perfume Rose
The old saying about a rose by any other name smelling just as sweet may get some tweaking soon, if a “fragrance legend” and “horticulture pioneer”...
Murder Mystery Entertains, Puts Fans in Halloween Spirit
Canale's wife, Suzie, who's penned several children's books including, "The Land of Chocolate Cosmos" and "The Popcorn Hydrangea of Poppingtom," has...
Eliminate Apathy with a Standard Greeting
Through his customer training company, FloralStrategies, Tim Huckabee has performed thousands of test calls and heard way too many sales people...
Go Pink With Your Marketing
October ushers breast cancer into public consciousness. Soon, you can expect to see pink plastered everywhere from yogurt containers to cosmetic...
Your 12-Step Program for Planning the Perfect Event
In-store events played a role in creating more community awareness and sales for Floral Management’s 2015 Marketer of the Year, Butera the Florist...
Robert Kitayama Takes Over as President For Greenleaf Wholesale Florist
Greenleaf Wholesale Florist is pleased to announce the appointment of Robert Kitayama as president. Robert succeeds Scott Kitayama who has led...
Back Home, Convention Attendees Put New Knowledge into Action
Kristen Brown, Rutland Beard Floral Group, Catonsville, Maryland; Joy Lai, Teleflora, Inc., Los Angeles; Michelle Bolchune, Lion Ribbon...
How to Click With Brides to Be on Social Media
Social media is an enticing tool to court brides-to-be. (After all, it's free!) But with 1.5 billion Facebook users, 316 million Twitter users, 300...
3 Simple Rules For Better Phone Calls
In the duration of a phone call, there's ample room for error, such as starting the conversation with price instead of the card message or placing a...
Retailers Up Average Order Values with New Products
If you want to take your arrangements to the next level (read: a higher price point), the same old containers and accessories simply won't cut it....
Twenty-Seven and Counting: New Discount Drives Van Purchases
Reduced gas prices aren't the only things making SAF members smile this summer. Between the Chrysler, Dodge, Jeep or Ram lineup and the FIAT 500L,...
Who Will Be Crowned Best in Show?
For growers entering SAF's 2015 Outstanding Varieties Competition, Sept. 9, the next few days will entail a whole lot of packing, prepping and...
Retailers Work on Comprehensive Holiday Business Plan
The Society of American Florists is tackling one of the potentially most lucrative — or disastrous — aspects of running a flower business, with...
Industry Champion Tom Butler’s Legacy Honored
In honor of Tom Butler’s dedication and passion to the floral industry, Teleflora has established the “Tom Butler Floral Retailer of the Year”...