To mark a milestone anniversary, a florist in Northern Virginia hitched its celebration to a citywide event — and a fairy tale. Karin’s Florist in...
Virginia Shop Combines Anniversary Celebration with City Parade
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Floral Industry News
Derek Woodruff, AIFD, PFCI, CF, Wins 49th Annual Sylvia Cup Design Competition
Derek Woodruff, AIFD, PFCI, CF, owner of Floral Underground in Traverse City, Michigan, won the grand prize in the 49th Annual Sylvia Cup Design...
New Ideas in Sales, Tech, Profits and Service Draw 90 to SAF 1-Day Profit Blast in Denver
Ninety floral industry members gathered in Denver on October 23 for the latest round of the Society of American Florists’ info-packed 1-Day Profit...
Florist Goes Smaller for Thanksgiving Sales
Several years ago, having watched customers move further from traditional (big) floral centerpieces for Thanksgiving dinner, Shirley Lyons, AAF, of...
Business Owners Prep for Employee Voting Time
Less than a week from today, Americans will cast ballots for one of the most protracted presidential campaigns in history. Many business owners are...
AFE Joins the 2016 #GivingTuesday Movement
The American Floral Endowment is once again partaking in the #GivingTuesday initiative, an annual day of giving that encourages charitable donations...
Reporters Flock to Cover Florist’s Role in Urban Revitalization
A floral business opening its doors to the public is rarely headline news — or a reason for a visit from the mayor of a major U.S. city. But in...
Across the U.S., Local Florists Petal It Forward
On the morning of October 19, Jim Relles had something just about every local florist dreams of: Reporters from all three network affiliates were in...
AFE Creates Internship Guide for Business Owners
The key to attracting and keeping young workers may not be the free-spirited perks of popular culture (free food, ping pong tables and skateboards...
WF&FSA Conference Draws Record Crowd
Almost 860 floral industry members were in Miami last week for the 2016 Floral Distribution Conference — making it the best attended conference in...
Embrace the Sophisticated Fall Palette
The Pantone Institute passed over some longtime fall color favorites this year when it came up with seasonal picks for autumn. Instead of reds and...
SAF Prompts Nation to Petal It Forward
Taxi drivers, food vendors, law enforcement officers and everyday Americans heading to work were among the thousands of people who received flowers...
Walter Lane Preston: Dec. 25, 1928-Oct. 9, 2016
An industry legend who poured his heart into his business and to the production and promotion of high quality flowers and plants died earlier this...
Industry, Academia Come Together at Meeting in Philly Next Year
When the National Floriculture Forum meets next year in Philadelphia during the Philadelphia International Flower Show, participants will have the...
SAF Maui 2016 Attendees Share Lessons Learned
Cutting-edge information on technology, practical tips on bringing out the best in employees and improving sales, big picture perspective on...