Here’s some fun news to report to your brides and grooms: When they send out their wedding invitations, they can include some flower love —...
Nearly Half of Florists Report Uptick in December Holiday Sales
The December holidays brought sweet returns to many florists. According to a Society of American Florists post-holiday survey, 46 percent of...
Newspaper Digs into Cost of VDay Roses — and Comes Out on Florists’ Side
The lead-up to Valentine’s Day inevitably includes news stories on “high priced” roses (and indirect and direct accusations that the industry is...
Talk Shop at Congressional Action Days
Retailers, wholesalers, suppliers and growers coming to the Society of American Florists’ 37th Annual Congressional Action Days, March 13-14 in...
Deadlines Approaching for Awards Nominations
You could be the one who pinpoints the next Floriculture Hall of Fame inductee or another top industry award recipient. Or, you might be standing in...
Get the Stories Behind Washington’s Stories at CAD
Politics is constantly changing, but what always remains the same is the drama that happens behind the scenes. During the Society of American...
Free WebBlast to Reveal 5 Steps to Profitable Weddings and Events
As a wedding and event florist, you're constantly bombarded with opportunities to make more revenue. But if your profits are not growing in tandem...
Rose Parade Delivers on Flowers and Fun — a Day Later than Usual
The 2017 Tournament of Roses Parade in Pasadena was a day late this year, but it wasn’t short on flowers. This year’s event was held Jan. 2, instead...
Floral Design Institute to Award $30,000 in Student Scholarships
David and Leanne Kesler, co-owners of Floral Design Institute in Portland, Ore., are pleased to announce that they will be offering student...
Florabundance, Inc. Acquires GardenRosesDirect.com
Florabundance, Inc., a wholesale flower distributor serving the United States and Canada, has purchased the site GardenRosesDirect.com. “We are...
After a Crisis, a Florist Returns to Work Renewed
Life seemed pretty good to Rakini Chinery in 2011. Allan’s Flowers & More in Prescott, Arizona, the business she’d owned for more than a decade...
Ho Ho SEO: Are Holiday Shoppers Finding You Online?
The holidays are right around the corner here (THEY’RE HERE!!!), and search engines are in overdrive trying to match givers to gifts. According to...
Charleston Florists Talk Roots and Future in Local Paper
How would you handle the situation if your newspaper profiled your business and the reporter peppered you with hard-hitting questions such as “What...
Seven Students Awarded Bryson L. James Student Competition Awards
Seven students from four universities were presented cash awards totaling $2,500 for their presentations at the Bryson L. James Student Competition...
Estate Tax May Be on Death Row. Again.
Estate tax repeal, a long-time Republican objective — and an important goal for many members of the floral industry — may become a reality during...