This Mother’s Day season, the Society of American Florists responded to 18 instances of harmful floral publicity to date. Ancestry.com and Coach...
This week, the Trump administration announced plans to dismantle the Small Business Health Options Program, or SHOP, the part of the Affordable Care...
Teleflora’s new Mother’s Day video is playing up the strong bond that exists between adult children and their moms. “Just Like Her” begins with a...
With Mother’s Day fast approaching, Ancestry.com and other companies continue to disparage flowers and floral gifts. The Society of American...
The floral industry got a major a third-party endorsement when popular game show host Pat Sajak said, “Mothers love flowers” during the May 4...
Accent Décor recently helped introduce a group of young girls in Atlanta to the joys and beauty of floral design. Twenty girls and mentors from...
In an effort to spiff up its image with millennial shoppers, an iconic retailer is returning to its floral roots — and including a New York City...
Crayola announced last week that it’s introducing a blue crayon known for now as YInMn. The shade, which falls about in the middle of the blue...
An effort to raise money for teens with special needs has the floral industry asking a nonprofit headed by a popular athlete to reconsider its...
Leather goods brand Coach is telling its customers to “Forget Flowers: Give Mom something that’s just her style.” It’s a tactic used by many gift...
A New York City florist’s efforts to put stunning floral designs in unexpected public places is being called the “prettiest pop up ever” and...
“It made me cringe.” “What were they thinking?” “Totally avoidable.” Those are just some of the responses floral industry members are sharing in...
In the first 100 days of the Trump administration, floral industry members have successfully pushed members of Congress to support floriculture...
The second-largest discount store retailer in the United States and an influential online news aggregator and blog disparaged Mother’s Day flowers...
How many times a day does your designer walk to a water source to fill a vase? How much energy each week is devoted to recovering misplaced...