One secret to success during the Society of American Florists’ upcoming Petal It Forward event? Ask suppliers for help — and do it fast. “The sooner...
Petal It Forward Prep: Research Your Local News Reporters
Pitching the news media might not be part of your daily job, but it’s a key element to generating local news coverage for your shop’s October 11...
Florists in 33 States Commit to Petal It Forward on Oct. 11
Florists across the country and Canada are getting ready to show their communities how good it feels to give and receive flowers. At press time,...
Explore the Future of Retail at SAF Palm Beach 2017
The retail industry changed drastically in the 1990s, when the invention of the World Wide Web allowed shoppers to place orders at any hour of the...
Petal It Forward Prep: Scout Your Location
Deciding where to hold your local Petal It Forward event on Oct. 11 deserves attention now. Who do you want to reach? Business professionals?...
Petal It Forward Prep: Order Flower Cards and T-Shirts
If you haven’t already, now is the time to create and order Petal It Forward logo materials in advance of your Oct. 11 event. The Society of...
Florists in 31 States to Date Commit to Petal It Forward on Oct. 11: Goal is all 50 States
Florists across the country and Canada are getting ready to show their communities how good it feels to give and receive flowers. At press time,...
AIFD Symposium Draws Crowd of 800-Plus
More than 800 floral designers gathered last month in Seattle for a mega dose of inspiration during the American Institute of Floral...
Terrarium Bar? Check. Profit Blast Packs Immediate Inspiration
Talk about instant inspiration and return on investment. Two days after attending the Society of American Florists’ 1-Day Profit Blast in St. Louis,...
Petal It Forward Prep: Logistics Checklist
The countdown is on for Petal It Forward on Wednesday, Oct. 11, and now is the time to prepare, said Society of American Florists Vice President of...
Children’s Design Class Builds on Movie Hype
As everyone in the industry knows, flowers express emotions. A flower shop in Boonton, New Jersey, is taking a very literal approach — an...
One Week to Register for Sylvia Cup’s 50th Anniversary Design Competition
The countdown is on for the 50th Annual Sylvia Cup Design Competition, the nation’s longest-running live floral design competition. Limited to 15 of...
Couples Choose High-End Elopements over Traditional Affairs
Couples are ditching the formalities of a traditional ceremony and reception (not to mention the wild cousins and divorce parents who refuse to get...
Petal It Forward Prep: Get Your Ducks in a Row
For Valerie Lee Ow, participating in the Society of American Florists’ Petal It Forward event last year was a feel-good effort for customers — and...
AAF to Induct Four Honorees in Palm Beach
The Society of American Florists will honor four professionals with induction into the American Academy of Floriculture (AAF) during the Stars of...