Events Archives

Events

Petal It Forward Prep: Recruit Volunteers

August 30, 2017 | Events, Marketing, Member Benefits, Public Relations, Public Relations, Social Media

From processing flowers and assembling bouquets to attaching stickers or cards and representing your shop as “Happiness Ambassadors,” having a few...

Petal It Forward Prep: Source the Flowers

August 23, 2017 | Business Builder, Events, Marketing, Member Benefits, Public Relations, Social Media

One secret to success during the Society of American Florists’ upcoming Petal It Forward event? Ask suppliers for help — and do it fast. “The sooner...

Florists in 33 States Commit to Petal It Forward on Oct. 11

August 16, 2017 | Events, Floral Industry News

Florists across the country and Canada are getting ready to show their communities how good it feels to give and receive flowers. At press time,...

Petal It Forward Prep: Research Your Local News Reporters

August 16, 2017 | Events, Marketing, Member Benefits, Public Relations, Public Relations

Pitching the news media might not be part of your daily job, but it’s a key element to generating local news coverage for your shop’s October 11...

Use Video to Capture Consumer Attention

November 21, 2015 | Business Builder, Events, Marketing, Public Relations, Social Media

Social media is a visual medium and consumers love to watch short, feel-good videos. To keep the momentum going from it’s Petal It Forward program...

Petal It Forward

November 8, 2016 | Events, Marketing, Public Relations, Social Media

Show the power of flowers and engage with your followers and customer by sharing this Petal It Forward video on social media. Here are some some...

Petal It Forward Video Promotes the Power of Giving Flowers

November 8, 2016 | Events, Floral Industry News, Marketing, Public Relations, Social Media, Video

Florists looking for a way to remind consumers that giving and receiving flowers makes people happy have a powerful new resource. The Society of...

Petal It Forward 2017 Creates ROI on ‘Feel Good’ Effect

June 28, 2017 | Events, Floral Industry News, Marketing, Member Benefits, Public Relations, Social Media

Call it the do-gooder or feel-good effect: According to a Unilever study, a third of consumers choose to buy from companies that promote...

Petal It Forward Prep: Partner Up

July 5, 2017 | Business Builder, Events, Floral Industry News, Marketing, Member Benefits, Public Relations, Social Media

For one florist in Kokomo, Indiana, a one-day, feel-good campaign last year led to happy customers, glowing press coverage — and requests from her...

Petal It Forward Prep: Get Your Ducks in a Row

July 12, 2017 | Business Builder, Events, Floral Industry News, Marketing, Member Benefits, Public Relations, Social Media

For Valerie Lee Ow, participating in the Society of American Florists’ Petal It Forward event last year was a feel-good effort for customers — and...

Petal It Forward Prep: Logistics Checklist

July 26, 2017 | Business Builder, Business Resources, Events, Floral Industry News, Marketing, Member Benefits, Public Relations, Social Media

The countdown is on for Petal It Forward on Wednesday, Oct. 11, and now is the time to prepare, said Society of American Florists Vice President of...