During SAF Amelia Island 2019 in September, 60 expert speakers and panelists came together in 44 educational sessions and events on targeted issues...
Convention Handouts: Your ‘Cheat Sheets’ for Top-Notch Education
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Events & Education
Amelia Island Experience Zones Deliver Targeted, Hands-On Training
Ever wish you had a personal trainer at work to help you get up to speed fast on new technology and best practices in service? This month at SAF...
Nebraska Florist Brings Plans — and Team Members — to Profit Blast
Lori Crom of Tabor Floral in Nebraska City, Nebraska, will travel about 160 miles this weekend to take advantage of a resource she needs — and...
Seasoned CPA Shares Insight on Pricing Events for Profits
What happens when a bride walks in and wants to order personal flowers, ceremony and reception designs — and “something really special” for the...
For Growers, Outstanding Varieties Provides Opportunity to Stand Apart
Toward the end of 2018, Juan David Lecuona began fielding hundreds of queries from industry members hungry for more information on ‘Alma’— a bright...
Veteran Event Florist Shares Tricks, Tools and Time-Savers
Have you ever devoted hours to crafting the perfect boutonniere, only to see it crumble on a suit jacket because it wasn’t attached correctly? "I...
In Tight Labor Market, HR Pro Stresses New Hire Processes
Historically low unemployment means that many floral industry business owners are struggling to find and keep workers. How do you get new hires to...
Excitement Grows for SAF Amelia Island 2019
School’s just about out for summer, and many floral professionals have their eyes on September for four days of world-class business education,...
SEO Pro Dishes Tips on Mother’s Day Best Practices
As you and your team prep for Mother’s Day, you may be brainstorming ways to drive more traffic to your site. Should you hire an outside party to...
Conquer Your Finance Fears at Profit Blast
If tax season has taken the wind out of your sails or the mere thought of your shop’s finances send shivers up your spine, you could use a getaway...
Profit Blast Speaker Shares Social Media Strategies for Prom
When you were in high school, chances are you planned your prom look by reading Seventeen magazine or heading to the mall. Not so with...
Industry Pros to Share Lucrative and Easy Wedding Designs in Boston
According to a Wedding Wire survey, 40 percent of proposals occur between Thanksgiving and Valentine’s Day — meaning there are scores of giddy...
CAD Includes Visit to Arlington National Cemetery
While in Washington, D.C., to educate legislators about issues impacting their businesses, floral industry members will have a chance to explore...
Dozens Gather in Nashville for Targeted Education and Tips
For dozens of floral industry members, last weekend brought an opportunity to make good on New Year’s resolutions to be more profitable, learn new...
Learn Time-Management for Designers in Nashville
Remember those Staples commercials with the elusive “easy button”? While that particular contraption does not exist (if only!), there are plenty of...