If you’re not yet registered for the Society of American Florists’ all-virtual Reinvention Summit taking place next week, from July 27-31, don’t...
With in-person networking events on hold for the foreseeable future, it’s more important than ever to connect with current and prospective clients...
Before the pandemic, Jennifer Barnard of Tillie’s Flower Shop in Wichita, Kansas, was a little hesitant to jump on Facebook Live. Now, she’s a daily...
Social distancing guidelines created a lot of first-time flower buyers this spring, as consumers sought contact-free ways to deliver a virtual hug...
Like many florists, Heather Waits, AAF, has seen her wedding and event business plummet during the pandemic. To recover some of that lost revenue,...
Should you be taking your staff’s temperature daily? What does a socially distant design room look like? How do florists — trained to be welcoming...
What do Mother’s Day results tell us about the floral industry’s “new normal”? How will our operations change? And, what will be the impact of...
As retail businesses continue to reopen around the country, make sure your operation is ready to hit the ground running or continues to build on...
Now that the rush of this year’s unusual Mother’s Day is over, it’s time to think summer strategy. SAF has pulled together three tips from a recent...
The run-up to one of the floral industry’s biggest holidays was chaotic and filled with uncertainty —especially for florists in states with strict...
While most of the world has hit pause the past two months, one industry has plugged along, full steam ahead: the news. Knowing this, Jackie Levine,...
To drive sales during this period of chaos and confusion, it’s key to embrace a variety of tactics — including those that occur offline. During a...
In a recent Society of American Florists webinar, representatives from retail flower shops that have closed and reopened their businesses during the...
The dot com bubble, 9/11, the Great Recession — there have been several crises in Nic Faitos’ 25-year career, and he’s survived them all. But the...
Valentine’s Day (on a Friday, sigh, on a long weekend, double sigh) has plenty of variables you can’t control. One thing you can be in charge of:...