Post this message on social media with a photo of one of your custom floral designs. “Super moms deserve superior flowers from (shop name) this Mother’s Day.” That’s just one of nine copy-an... Read more
Pop quiz: Who is in charge of profitability at your store? If you said, “the owner” or “the manager,” we’ll understand, but according to industry expert Jody McLeod, AIFD, NCCPF of Annie V’s... Read more
Negative feedback about floral arrangements (“too small,” “died too quickly”), delivery (“too late”) or customer service, alas, happens pretty regularly for retail florists — particularly af... Read more
“With Mother’s Day around the corner, it has us thinking about our moms! What is it about your mom that you love? Tell us below!” Post this message along with a group photo of your employees... Read more
Caps and gowns will soon be replacing T-shirts and jeans for many college seniors and that means booming business opportunities if you have an institution of higher learning in your communit... Read more
Looking for inspiration for your social media posts during the lead up to Mother’s Day? “Get personal,” said SAF Vice President of Marketing Jennifer Sparks. “It’s a known fact that people e... Read more
Stress abounds. According to Wakefield Research, 68 percent of people experience stress on a weekly basis and 32 percent endure it daily. “Pretty much everybody can relate to stress,” Jennif... Read more
Administrative Professionals Week kicks off next week. Has the gratitude-filled event fallen off your radar, or your customers’? If so, you have company. Last year, a post-holiday survey fou... Read more
“How did this make you feel? We have lots more to delight your senses. Come on by to stop and smell the flowers and experience a moment of calm. #stressawarenessmonth #stressless #flowerpowe... Read more
First communion, a tradition for young Catholics (typically 7-year-olds), is just around the corner. For more than 30 years, Lake Forest Flowers in Lake Forest, Illinois has created flower c... Read more
