The countdown is on for International Women’s Day, March 8. If you haven’t been promoting this holiday that celebrates women’s achievements (and has...
Go Green with St. Patrick’s Day Graphics
What could possibly top corned beef and cabbage for St. Patrick’s Day? Answer: cymbidiums, Bells of Ireland or Green Trick dianthus. Show customers...
Ontario Florist Hosts Charitable Party for Women’s Day
Janet McLeod, owner of East City Florist in Peterborough, Ontario, observes Women’s Day, March 8, with a party to benefit local women’s shelters....
Oklahoma Florist Plans Design Class, Flower Giveaway to Build Awareness for Women’s Day
Women’s Day doesn’t yet enjoy the same popularity in Edmond, Oklahoma as it does in places like Europe, but Barbara, Lacee and Lenzee Bilke, owners...
Prom Resource Center
Teens (more likely their parents) shell out anywhere from $700-$1,200 on prom today — and they’re not skimping on the flowers. Retail florists...
Fast V-Day Follow-Ups Capture More Spring Sales
Be sure to collect email and mobile numbers with every Valentine’s Day — so you can follow-up with a thank-you and an effort to secure the...
Easy Ways to Promote Women’s Day Sales
Women’s Day is March 8, just shy of three weeks away — plenty of time to shore up some sales. Here are a few ways to do it: 1. Mine your mailing...
Draw Attention to Women’s Day By Highlighting Heroines
Creating awareness is a big part of Women’s Day marketing. Although the holiday started in 1909, it’s still relatively unknown in the United States....
Five Super Bowl Strategies To Win Over Your Customers
In case you weren’t among the 11.9 million who watched Super Bowl 50 Sunday, February 7, the Denver Broncos defeated the Carolina Panthers 24-10....
Personalized Postcards Pay Off for Illinois Florist
There's been an undeniable shift to all things digital in recent years, but “old fashioned” tactics, such as sending snail mail, still resonate with...
Use ‘Gift’ in V-Day Tags to Nab More Sales
According to search engine Bing, 40 percent of Valentine's searches last year used 'gift' as a keyword. This is valuable info to pass along to...
Women’s Day Promotional Graphics
International Women’s Day is March 8. You can build more early spring business, — and help grow sales for the entire floral industry — by jumping on...
Easy Posts to Ramp Up Your V-Day Visibility
If you think you’re too busy to bother about social media during the Valentine’s Day countdown, think again. Customers are placing orders now, so...
Valentine’s Day Playbook
Want your team to look as sharp as the Alabama Crimson Tide did Monday night? You, too, can experience victory, if you prepare with The Valentine’s...
Nominate a Floral Super Star for an Industry Award
Awards season kicked off Sunday with the Golden Globes. Though the floral industry's night of recognition is still months away, the deadline for...