Creating awareness is a big part of Women’s Day marketing. Although the holiday started in 1909, it’s still relatively unknown in the United States.
Last year, York Flowers, with locations in Washington, D.C., and Annapolis, Maryland, drew attention to Women’s Day with an e-mail honoring three inspiring women:
- Emmeline Pankhurst, founder of the Women’s Social and Political Union and a leader in Britain’s suffrage movement
- Anne Frank, whose diary has been translated into 67 languages and offers a powerful record of what life was like under German occupation during World War II
- Billie Jean King, the tennis player who beat Bobby Riggs in the famous “Battle of the Sexes,” formed the Women’s Tennis Association and campaigned for equal prize money for female players
The email message opened with the following copy:
International Women’s Day is March 8th
Honoring the contributions of Women all over the World.
International Women’s Day is a growing international holiday celebrated world wide, honoring women and women’s struggle everywhere. We at York Flowers thank you for making our world a better place and contributing so much to the world we live in.
You could take a similar approach with a blog post, or break up the content to highlight a different woman a day on Facebook and Twitter. Consider including a mix of historical figures and local luminaries (remember to tag them in your posts!). For more engagement, ask fans to nominate a woman who is important to them and turn it into a contest.
Click here for more Women’s Day marketing ideas.