SAF has social media graphics (including the one pictured here), customizable press releases, radio scripts and printable promotional materials to help you promote International Women’s Day.
International Women’s Day is March 8, and this year’s theme is #BreakTheBias, which focuses on challenging stereotypes, fighting bias, practicing acceptance, calling out inequality, and celebrating women’s achievements. The Society of American Florists has resources to remind your customers to use flowers to celebrate the women in their lives – especially those who #BreakTheBias and work to create a more inclusive world.
SAF’s Women’s Day Resources include:
- Social media graphics. SAF has Women’s Day social media graphics to promote the holiday. Mix and match these graphics on your social media channels leading up to March 8 with suggested captions and tweets.
- Customizable press release. Getting in front of the media is a great way to let the community know that your shop is celebrating Women’s Day. Use SAF’s customizable press release to get the media’s attention and share important information with reporters.
- Radio scripts. Another way to spread the word about Women’s Day is to create a commercial to play on local radio stations. SAF has customizable radio scripts that focus on the important women in your customer’s lives including best friends, moms and spouses.
- Promotional materials. There is no better way to get your customers thinking about Women’s Day than to advertise the holiday around your shop! Download and print counter cards and posters to display.
For more resources to help you prepare for a successful Women’s Day, visit SAF’s Women’s Day Resource Center.
Stephanie Brady is the project manager for the Society of American Florists.
