Be sure to collect email and mobile numbers with every Valentine’s Day — so you can follow-up with a thank-you and an effort to secure the...
Fast V-Day Follow-Ups Capture More Spring Sales
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Business Builder
Easy Ways to Promote Women’s Day Sales
Women’s Day is March 8, just shy of three weeks away — plenty of time to shore up some sales. Here are a few ways to do it: 1. Mine your mailing...
Draw Attention to Women’s Day By Highlighting Heroines
Creating awareness is a big part of Women’s Day marketing. Although the holiday started in 1909, it’s still relatively unknown in the United States....
Five Super Bowl Strategies To Win Over Your Customers
In case you weren’t among the 11.9 million who watched Super Bowl 50 Sunday, February 7, the Denver Broncos defeated the Carolina Panthers 24-10....
Personalized Postcards Pay Off for Illinois Florist
There's been an undeniable shift to all things digital in recent years, but “old fashioned” tactics, such as sending snail mail, still resonate with...
Use ‘Gift’ in V-Day Tags to Nab More Sales
According to search engine Bing, 40 percent of Valentine's searches last year used 'gift' as a keyword. This is valuable info to pass along to...
Women’s Day Promotional Graphics
International Women’s Day is March 8. You can build more early spring business, — and help grow sales for the entire floral industry — by jumping on...
Easy Posts to Ramp Up Your V-Day Visibility
If you think you’re too busy to bother about social media during the Valentine’s Day countdown, think again. Customers are placing orders now, so...
Valentine’s Day Playbook
Want your team to look as sharp as the Alabama Crimson Tide did Monday night? You, too, can experience victory, if you prepare with The Valentine’s...
Nominate a Floral Super Star for an Industry Award
Awards season kicked off Sunday with the Golden Globes. Though the floral industry's night of recognition is still months away, the deadline for...
South Carolina Shop Petals it Forward at Anniversary Party
Tiger Lily Florist in Charleston, South Carolina, turned 20 this week and owners Manny and Clara Gonzales have invited customers to celebrate the...
ISO Dependable Delivery Drivers for Valentine’s Day? Call the Post Office
There aren't many reasons to rejoice about the timing of this year's Valentine's Day. But one benefit of a Sunday holiday is that it opens up a pool...
Interview Dos and Don’ts
If you've followed our advice and reached out to the media to generate some Valentine's Day coverage, you likely have a big interview coming up....
Brighten Up Your Customers’ World With Orchids
Last weekend's blizzard, which blanketed much of the mid-Atlantic, including SAF’s headquarters, with two feet of snow, has us wishing we were at...
Valentine’s Day Fodder for Blogs, Social Media Updates and News Pitches
For consumers, Valentine's Day is just that: a day. For florists, though, it's a season, and coming up with talking points for four to six weeks is...