The Rio 2016 Olympics start August 5, and when they do, a flurry of highly produced, super expensive ads from national and international companies...
Gold Medal Ideas for Cross Promotions with Rio 2016 Olympics
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Business Builder
Boston Florist Jumps in Presidential Election with Themed Designs
Delegates (and protestors) may have cleared out of both Cleveland and Philadelphia, but one resourceful florist in Boston still is capitalizing on...
Summertime and the Designing is Profitable
With a plethora of bright and sunny flowers at the ready, summer is a fun time to experiment with new designs to intrigue customers and generate...
Attract Back-to-School Shoppers to your Store (Really)
Here’s a number that used to rattle in Susan Palazzo’s head: $68 billion. That’s the amount of money the National Retail Federation estimated...
Pizza Parlor Owner Dishes Tips on Customer Service for all Industries
What can a small-business owner learn from an annual convention of pizza parlors? (Other than the realization that you are probably really, really...
Plan Your Oct. 19 Petal It Forward Event Now
Want to position your business as a positive force in your community, make consumers feel good about you — and give a morale boost to employees at...
Better Verbiage for Sticky Sales Situations
You probably already know some common customer services phrases that can annoy customers: “Still working on that?” versus “May I clear your plate?”...
How to Put a Slow Sales Season to Use for Long-Term Growth
If your showroom is quiet lately, you might be tempted to simply write off the laidback vibe as your “slow season,” but that’s a mistake, according...
Dallas Florist Describes ‘Quiet, Shocked’ Atmosphere after Shooting
As Dallas reels from the shooting that left five police officers dead, local florists are once again doing their part to help a community heal. The...
Quick Tips on Conversions
If you’re like most florists, website revenue represents 30 to 40 percent of business. Many of these purchases are from local customers already...
Promote Your Event Expertise
The Society of American Florists’ “Table for Two. Party of Six. Celebration of the Year” materials are designed to promote florists’ expertise at...
Tips on Making Stronger Calls to Action
Do these headlines sound familiar? “She found this cardboard box, but when she rips it open, you’ll be speechless.” “When you read these 19 shocking...
On Facebook, Boosted Posts, Ads Can Lead to New Sales
Have some cooler designs you want to move today? Looking to promote a weekday special (and generate foot traffic) next week? Drum up some mid-summer...
Free WebBlast on Fiscal Forecasting for a Fickle Economy
What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big ticket item for...
Care & Handling Tips for Wedding Flowers that Last
According to The Wedding Report, the most popular months to tie the knot are June, July and August, which also happen to be the steamiest and...