Imagine hanging up on a customer without saying good-bye or thank you or without trying to inject any kind of person-to-person connection into the...
Finish Strong: Memorable, Meaningful Goodbyes in Emails
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Business Builder
Customer Wants to Stay Anonymous — Is that Legal?
“Are there legal ramifications if I refuse an order when the customer wishes to remain anonymous to the recipient of the flowers?” Need to have a...
Who’s Minding Your Digital Store?
According to a 2012 survey of nearly 500 small businesses by Vertical Response, 43 percent of small business owners spend at least six hours a week...
Get Paid for the Goods and Services You Deliver
Have you been dinged by a bounced check? The Society of American Florists has an app to make collections a breeze, and Skip Paal, AAF, of the...
SAF Graphics Celebrate Summertime
Memorial Day weekend marked the unofficial start of summer. Give your website and social media posts some summer lovin’. The Society of American...
Shopping for Insurance? Turn to Hortica
The Society of American Florists endorses business insurance carrier Hortica. Since 1887, Hortica has focused on the floral industry and has a...
Capitalize on Pet Spending with New Products for Animal Lovers
Lucky Fido. The American Pet Products Association reports that in 2016, U.S. pet owners spent about $62.75 billion on their pets. “That estimate is...
3 Ways to Find New Customers with Facebook Ads
Gone are the days of asking people to like you on Facebook or Instagram, then relying on your social media posts for some free advertising. Back in...
Boost Cash Flow, Customers’ Appetite for Flowers with Subscription Service
What do Birchbox, Bark Box, Stitch Fix, Blue Apron, Choco Curb and Taste Trunk have in common? They’re all players in the subscription box industry,...
3 Step Training Process for Better Sales
Have you ever tried to hold your coffee in the opposite hand? Doing so feels uncomfortable — if you try it, you’ll probably switch back to your...
How to Shoot Compelling, Professional Looking Videos on a Smartphone
Memorial Day weekend serves as the launch pad for a host of summertime recreational activities—backyard barbecues, trips to the beach or the pool...
Free WebBlast to Show Three Ways to Find New Customers Using Facebook & Instagram Ads
One thing guarantees business growth: New customers. But how can you reach new customers online with so many competitors? Don’t miss “3 Ways to Find...
SAF Graphics Prompt Memorial Day Sales
Remind social media followers about flowers for Memorial Day. The Society of American Florists provides members with Facebook sharable graphics that...
Out with Mother’s Day, In with…A Good Media Pitch
Although it may seem like the media don’t have many slow news days lately, believe it or not, lifestyle editors are always looking for a good pitch....
Three Ways to Enhance Your Instagram Posts
A recently released report from Facebook, the parent company of Instagram, revealed what drives consumers as they scroll through the photo-sharing...