What would you do with $25,000 for your business? The FedEx Small Business Grant Contest is accepting entries from February 20 to March 28, and one...
Enter for a Chance at a Small Business Grant in 4 Easy Steps
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Business Builder
Canadian Florist To Highlight Female Achievement for Women’s Day
On Thursday, March 8, female businesswomen in Swift Current, Saskatchewan will receive a surprise gift of flowers. This year, Poppy Parsons, AIFD,...
Saskatchewan Florist To ‘Pop Up’ in Starbucks for Women’s Day
To celebrate Women’s Day 2018, Wascana Flower Shoppe is leading a low-cost design workshop and hosting it at a location with major foot traffic —...
10 On-Trend Purple Flowers to Light Up Your Cooler
In mid-December, the Pantone Color Institute, a Washington, D.C.-based design firm known worldwide as the authority on color trends, unveiled "Ultra...
3 Marketing Lessons From Netflix
It’s been nearly 21 years since Reed Hastings and Marc Randolph founded Netflix. In that time, their company has evolved from a DVD rental service...
Easy, Low-Cost Ways to Celebrate Women’s Day
Women’s Day, March 8, is fast approaching. Even if you don’t have a special event or promotion planned, you can still benefit from simply making...
Deadline Extended to March 9 for AAF and Century Award Applications
Dotting the i's and crossing the t's can take time, especially after the busy Valentine’s Day season. That’s why SAF has extended the deadline for...
What NOT to Say to Walk-in Customers
Imagine your shop on an ordinary afternoon. A man walks through the front door, looking a little confused — he’s definitely not a regular and you...
Plant a Seed for Women’s Day Coverage
Fare thee well, Cupid. It’s time to move on to Women’s Day. An easy first step? Reach out to media professionals, educating them about the holiday...
Facebook Contest Sparks Dialogue, Collects Valuable Info
Wondering what your customers are really thinking about your store, service, designs —even your flower selection? A social media contest may be the...
Apply for AAF and Century Award by March 1
Are you active in a community service organization? Has your company been in business since 1918? If you answered yes to either question (or both),...
Shop Promotion Makes Valentine’s Day More Inclusive
The sad reality of Valentine’s Day is that it tends to excludes a lot of people. If you’re marketing your Valentine’s Day menu to only married or...
How Will the New Tax Law Affect Your Business?
On Dec. 22, 2017, President Donald Trump signed into law the most sweeping tax bill since 1986. The 500-plus page bill was mostly forward-looking,...
Share This PSA For Buying Local
With less than a week to go until the big day, Jodi Duncan, AIFD, filmed a short video message that expresses the value of purchasing flowers from a...
8 Reasons to Use checXchange Mobile App
Don’t let cupid get away with insufficient funds. The Society of American Florists and Money Transfer Systems Inc. have partnered to bring SAF...