When it comes to prom, volume is the name of the game. To maximize efficiency and profit potential, one Indianapolis florist has developed a system:...
Earlier this month, a popular reality dating show involved even more drama than usual when the star rescinded his choice of fiancée during the...
“Does SAF have radio advertising examples,” a member asked the Society of American Florists via the association’s Live Chat in early March. Yes. SAF...
After making a couple thousand mystery shopper calls, Floral Strategies President Tim Huckabee has heard far too many florists inundate customers...
Like millions of Americans, Amanda Allen sets New Year’s resolutions. Unlike the masses, she actually enjoys hers. Rather than committing to...
What would you do with $25,000 for your business? The FedEx Small Business Grant Contest is accepting entries from February 20 to March 28, and one...
On Thursday, March 8, female businesswomen in Swift Current, Saskatchewan will receive a surprise gift of flowers. This year, Poppy Parsons, AIFD,...
To celebrate Women’s Day 2018, Wascana Flower Shoppe is leading a low-cost design workshop and hosting it at a location with major foot traffic —...
In mid-December, the Pantone Color Institute, a Washington, D.C.-based design firm known worldwide as the authority on color trends, unveiled "Ultra...
It’s been nearly 21 years since Reed Hastings and Marc Randolph founded Netflix. In that time, their company has evolved from a DVD rental service...
Women’s Day, March 8, is fast approaching. Even if you don’t have a special event or promotion planned, you can still benefit from simply making...
Dotting the i's and crossing the t's can take time, especially after the busy Valentine’s Day season. That’s why SAF has extended the deadline for...
Imagine your shop on an ordinary afternoon. A man walks through the front door, looking a little confused — he’s definitely not a regular and you...
Fare thee well, Cupid. It’s time to move on to Women’s Day. An easy first step? Reach out to media professionals, educating them about the holiday...
Wondering what your customers are really thinking about your store, service, designs —even your flower selection? A social media contest may be the...