In working with florists across the country, I often hear this complaint: “Technology helps me work faster, but it kills the personal touch! And my...
How to Deliver Fast, Smooth Service — with a Human Touch
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Business Builder
Nielsen’s Florist Celebrates 75 Years with Open House, Front-Page Article
A milestone anniversary is helping one Society of American Florists member shop engage with its community and stay top-of-mind with customers...
How to Make Deliveries More Profitable and More Streamlined
Want to make deliveries more profitable? Streamline your processes? Just in time for the busy fall and winter season, veteran floral industry...
Confused About Delivery Costs? Longtime Industry CPA Can Help
Delivery is a key service that retail florists offer. It’s something that sets your business apart from other brick-and-mortar businesses and makes...
Stock Up and Save! SAF Postcards, Posters and Statement Stuffers on Sale Now
[gap height="10"]Posters, postcards and statement stuffers are a fast and effective way to stay top-of-mind with customers and to ensure they’re...
Convention Handouts: Your ‘Cheat Sheets’ for Top-Notch Education
During SAF Amelia Island 2019 in September, 60 expert speakers and panelists came together in 44 educational sessions and events on targeted issues...
What Makes Payroll Tricky?
The answer to that question and other essential flower shop accounting, financial management, and benchmarking best practices that's specific to the...
Better User Experience — and Sales — for Events
When Ryan O’Neil, PFCI, and his wife, Rachael, founded Twisted Willow Design in St. Louis six years ago, they knew they wanted to focus on events...
SAF Member Logos Promote Your Professionalism
By Mary Westbrook “I would like to have the SAF logo on my website,” a member florist wrote the Society of American Florists recently via the...
Ride in Style — and Save $$$
Members of the Society of American Florists can drive away with a bargain. Avis offers SAF members discounts up to 25 percent off base rates, and...
Want to Up Pay-Per-Click Traffic Without Spending More Money? Try this SAF Webinar.
Pay-per-click advertising is a great way to get your shop in front of online shoppers and to drive traffic to your web site. However, it can get...
How to Keep Hackers Out
With the benefits that come along with computers, the Internet, and all they have to offer also comes the potential for fraud and data breaches. As...
Hip, Hip, Hooray for Grandparents Day: Sept. 8, 2019
Across the country, busy parents are hustling kids back to school — and many are ready to give thanks for the grandmas and grandpas who stepped in...
‘Instantly Increase Interest’ with Select High-End Products
The staff at Nielsen’s Florist and Garden Shop in Darien, Connecticut, a two-time Floral Management Marketer of the Year award-winning business, has...
Better User Experience — and Sales — for Events
When Ryan O’Neil, PFCI, and his wife, Rachael, founded Twisted Willow Design in St. Louis six years ago, they knew they wanted to focus on events...