The staff at Nielsen’s Florist and Garden Shop in Darien, Connecticut, a two-time Floral Management Marketer of the Year award-winning business, has homed in on locals’ preference for premium flowers. “Our customers are pretty discerning,” said lead designer Bob Sabia, AIFD. They recognize certain blooms as exclusive and gravitate to arrangements that include them, he explained. “A few high-end products instantly increase interest.”
This month in Floral Management, he shared two customer favorites you and your team can replicate in mere minutes. Read more.