Pay-per-click advertising is a great way to get your shop in front of online shoppers and to drive traffic to your web site. However, it can get expensive.
Timm McIntyre of FTD is an ecommerce and social media pioneer with more than 25 years of experience in online marketing. McIntyre designed some of the inaugural search engine and social media campaigns for clients such as McDonald’s, Chrysler and Owens Corning. In addition to advising large corporations, McIntyre has taught hundreds of small business owners how to get top listings on search engines and get the best value from Pay-Per-Click advertising.
During a recent 30-minute Society of American Florists webinar — 20 minutes of presentation time, plus 10 minutes of Q&A — McIntyre shared insights on:
- Why your ad shows up where it does (or doesn’t)
- How to show up higher without paying more per click
- How your site affects your ads
- How to let Google do the work for you
Access the free webinar today and share it with your team. Find out more.