REI Opts Out of Black Friday
More than two weeks before Thanksgiving, one national retailer is already dominating Black Friday chatter on social media — and, in shopping season saturated with door-buster sales and slashed prices, the company is gaining attention for an unusual reason. Earlier...Meet the Elite: SAF’s 2015 Outstanding Varieties Winners
Everyone loves a winner. This month’s issue of Floral Management is flush with them. From the winners of SAF’s annual awards, to the floral industry’s highest honor, the Floriculture Hall of Fame enjoy reading about industry colleagues who should make you proud...
Share Why It Pays to Shop Small
We’ve entered the busiest shopping season of the year, and the competition for consumers’ money is fierce. Remember, it’s better to be nice than naughty. Rather than bashing the behemoth big box stores, hone in on all the positive aspects of...Ultimate Floral Industry Supply Guide
Inspired by the phenomenal flowers and products in this month’s Floral Management? Want to upgrade your designs with some modern touches — maybe a tiered vase, or some Styrofoam skulls? Need a new source for cellophane or shrink-wrap? You can find all that and...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.