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How to Defend Your Business With Poise
A few weeks ago, a man had some beef with Wendy’s, which resulted in a now famous Twitter exchange. The fast food company posted a photo of someone about to bite into a burger with the caption, “Our beef is too cool to ever be frozen.” Incredulous of this claim, the...
Say This to Brides at Wedding Shows
Even though they attract big crowds, wedding shows can be tricky places to connect with brides — precisely because of all those people. Some brides quickly get overwhelmed with handshakes, sales pitches and vendor cards. That’s why Ryan and Rachel O’Neil of Twisted...
Teleflora Launches New Valentine’s Day Ad Campaign
Teleflora’s latest Valentine’s Day ads take aim at drop-shipped flowers and grocery store floral departments. “Handmade With Love,” a multimillion dollar nationwide campaign that launches today, will use a variety of print and digital channels to reach consumers. At...
WF&FSA President Talks Big Data, Buying Direct and the Future of Wholesalers
When it comes to getting a good value on top quality product delivered efficiently to retail flower shops, Santiago Cock-Rada is adamant: Wholesalers do it best. The statement shouldn’t come as a surprise. After all, Cock-Rada, the general manager of Liberty Blooms,...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.