Floral Designer Joins TEDx Line Up
Next week a group of experts from varied backgrounds will entertain and inspire about 100 people at the Koch Immersive Theater in Evansville, Indiana. Included in the prestigious line-up: a floral designer who plans to talk about the joy and benefits of flowers in...
In Oregon, a Charity Event Gets High-Profile Support
A charity-minded event that has helped one florist contribute to a worthy cause and create positive buzz in the community is growing even larger this year. For three years, former SAF president Shirley Lyons, AAF, PFCI, of Dandelions Flowers and Gifts in Eugene,...
1st Proflora America’s Cup
Asocolflores (Association of Colombian Flower Exporters) and Florint (International Florists’ Association), with over 100,000 European members, will host along with the Floral Art Iberamerican School, EIAF, the first Proflora America’s Cup, during the top fresh-cut...
Danish Ad Campaign Uses Sexy Humor to Grab Attention
To attract the attention of baby boomers with plenty of discretionary income, Spies, a Danish travel company, used cheeky humor — and a topical tie-in. The result? A funny, memorable campaign that’s made for sharing on social media and generating news coverage in its...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.