1st Proflora America’s Cup
Asocolflores (Association of Colombian Flower Exporters) and Florint (International Florists’ Association), with over 100,000 European members, will host along with the Floral Art Iberamerican School, EIAF, the first Proflora America’s Cup, during the top fresh-cut...
Danish Ad Campaign Uses Sexy Humor to Grab Attention
To attract the attention of baby boomers with plenty of discretionary income, Spies, a Danish travel company, used cheeky humor — and a topical tie-in. The result? A funny, memorable campaign that’s made for sharing on social media and generating news coverage in its...Halloween Enthusiasm Can Capture Millennials Now
Halloween is prime time to capture the attention of millennial customers. According to the National Retail Federation, 70 percent of people aged 18-34 say they’ll be dressed in costume (along with a four-footed friend, says one out of five). Nearly half plan to throw...A Discount for Prescription Drugs, Exclusively For SAF Members
SAF membership is good for your health — literally! SAF has partnered with Hortica Insurance and Employee Benefits, to get members, their families and their employees the best deal possible on prescription drugs with a no-cost prescription discount card. The card is...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.