by Sheila Santiago | Mar 24, 2017 | Business Builder
Influenced by movies, television shows and fashion magazines, high school students develop a fairytale vision of prom night that’s very sparkly — and very expensive. A florist in upstate New York has a message to local teens: We can help make your dreams come true....
by Sheila Santiago | Mar 24, 2017 | Business Builder
Consider Nic Faitos king of the spontaneous promotion. When Winter Storm Stella pounded New York City with seven inches of snow on March 14, the owner of Starbright Floral Design immediately sensed an opportunity to score some impulse sales. He emailed the shop’s...
by Sheila Santiago | Mar 15, 2017 | Business Builder
When submitting death notices, some funeral directors regard “in lieu of flowers” as a convenient, polite way to reference memorial contributions. Others might use it because they consider handling and transporting flowers a hassle. They need to hear...
by Sheila Santiago | Mar 15, 2017 | Business Builder, Business Resources, Human Resources, Operations
Since 1887, Hortica has uniquely focused on the floral industry and has a vested interest in the success of both the industry and your business. In addition to offering standard property, liability and auto coverages, Hortica provides customized protection for loss...
by Sheila Santiago | Mar 8, 2017 | Floral Industry News
One of the country’s most famous hosts has given her seal of approval to a series of dinners that celebrate flowers grown in the U.S. “The American Grown Field to Vase Dinner Tour is setting a new standard for garden parties,” according to a recent story posted to...