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3 Event Pricing Habits to Ditch
Pricing events is something of a science and an art, argues Mark Anderson, founder and president of FloristWare and a contributing writer for Floral Management magazine. “Gather a group of five florists and you’ll likely get five different event pricing strategies,”...
Crayola Retires ‘Dandelion’ to Color Hall of Fame
“Not Dandelion!” That was the reaction from many consumers last week, after Crayola announced it would soon retire the bright yellow hue to its “Crayola Hall of Fame.” The cheerful shade has been in Crayola boxes for almost three decades, but this isn’t the first time...
Attract Teen Shoppers with Prom Quiz Cheat Sheet
The Society of American Florists makes promoting prom flowers a snap with social media graphics and suggested posts — all free for SAF members at safnow.org/prom. The graphics show corsages that illustrate each prom flower personality featured in the Prom Quiz on...
Business Newspaper Details Excitement Leading to Blooms at Washington Bulb Co.
Leo Roozen, AAF, had a positive message for potential visitors and flower lovers in the Pacific Northwest this week: The daffodils are blooming at Washington Bulb Co.— and the tulips will be soon. “It’s a bit of a waiting game for thousands of people who usually head...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.