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To ‘Harvest’ More Weddings, Charleston Shop Sends Out Gifts
Want to improve the number of bridal consultations coming your way and stay on your favorite wedding vendor’s radar year-round? Shower her with thoughtful, well-timed gifts. That’s part of Gayla Harvey’s strategy at Tiger Lily in Charleston, South Carolina. Last week,...
Facebook Post Sends a Message: Buy Your Guy Some Flowers
Buy flowers for your wife? No brainer. Buy flowers for your hubby? Hmmm… That gender divide is an outdated misconception among customers, according to a shop in Crystal Lake, Illinois. With a strategic (and jaw-droppingly gorgeous) photo on Facebook this week, the...FTD Lead Floral Designer Earns American Institute of Floral Designers Designation
Premier floral and gifting company, FTD (Nasdaq: FTD), is proud to announce that Lead Floral Designer Andrea Ancel has been granted the coveted Certified Floral Designer (CFD®) designation by the American Institute of Floral Designers (AIFD®). AIFD® annually grants...Golf Event Honoring Merlin Olsen Raises $65,000-plus for Lake Area
Merlin Olsen, a beloved former spokesman for FTD, was remembered last month with an annual golf event that generated more than $65,000 for a special place in Idaho that was always close to Olsen’s heart. The 6th Annual Merlin Olsen Summer Classic took place...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.