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Five Super Bowl Strategies To Win Over Your Customers
In case you weren’t among the 11.9 million who watched Super Bowl 50 Sunday, February 7, the Denver Broncos defeated the Carolina Panthers 24-10. The Broncos’ victory involved skill, certainly — but moreover, leadership, teamwork, and decisiveness. These same traits...
Draw Attention to Women’s Day By Highlighting Heroines
Creating awareness is a big part of Women’s Day marketing. Although the holiday started in 1909, it’s still relatively unknown in the United States. Last year, York Flowers, with locations in Washington, D.C., and Annapolis, Maryland, drew attention to Women’s Day...Sogueco to Highlight Tech Trends at 1-Day Profit Blast in Austin
Retailers are headed to Austin, Texas, at the end of February to find out how to leverage technology trends so they can increase online business. The Society of American Florists’ Chief Information Officer and technology guru Renato Sogueco will bring his...Texas State Florists’ Association Recruits and Readies Next Generation of Workers
Millennials don’t want to be florists. That’s a message circulating throughout the industry and a fear that keeps many aging shop owners up at night. But it’s not true. At least that’s what they’d say in Texas, where floral design is...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.