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How to Shoot Compelling, Professional Looking Videos on a Smartphone
Memorial Day weekend serves as the launch pad for a host of summertime recreational activities—backyard barbecues, trips to the beach or the pool and, of course, blockbuster movies. Whether or not you plan to go see Baywatch or Pirates of the Caribbean: Dead Men Tell...
New York Florist Hosts Design Class to Pique Interest in Easter Flowers
Despite the existence of a flower called an “Easter lily,” the spring holiday has not been the boon to florists that it once was. In 2015, the last time SAF surveyed retail members about Easter sales, 41 percent of respondents reported significantly fewer transactions...Anatomy of a Dynamic Display
You don’t need a ton of money or even space to do visual merchandising with panache. Take, for instance, this wall of succulents at Flowers & Fancies in Owings Mills, Maryland. Positioning grab-and-go containers beneath a clever and corresponding quote (“Life is...
Make March Madness Your Social Media Muse
It’s almost that time again when sports bars hit capacity, employees call in sick and millions of Americans fill out brackets predicting the last team standing in the NCAA basketball tournament. March Madness, which runs from March 14 to April 3, is a major cultural...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.