At Grammys, White Roses Send A Message of Hope
New York City florists received a wave of requests for white rose corsages and boutonnieres late last week, as stars planned their attire for the 60th annual Grammy Award, Sunday, January 28. Earlier this month, actresses (and actors) wore black to the Golden Globes...
Fun Valentine’s Day Themed Fodder for Social Media
For consumers, Valentine’s Day is just as the name implies: a day. For florists, though, it’s a season, and coming up with talking points for the next 15 days is no easy feat. If you’re in need of inspiration, check out the Flower Factor blog ataboutflowers.com. There...
Miami Shop To Engage Customers with Girlfriend Gathering
Why pigeonhole Valentine’s Day as a celebration of romantic love? In Miami Beach, Florida, Zoë Galitz, owner of The Posy, wants locals to observe the holiday by showing a little affection for their gal pals. On Saturday, February 3, the shop will host “The Posy’s...Capitalize on Oscar Season to Score More V-Day Sales
Whether Meryl Streep or Margot Robie will take home a Oscar March 4 is anyone’s guess; but one thing’s for sure, we’re in the midst of an especially busy time for movie theaters, as people want to see the nominees before the Academy Awards Show. (Plus, it’s a cozy...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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