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4 Formatting Tips to Boost Readership
To have credibility and capture business from online shoppers (read: the majority of consumers), you need quality content, whether it’s for your website, blog or e-marketing materials. It’s not all about the words, though. “It also requires crafting our writing in a...
Humorous Sign Drives Customers to Illinois Florist
Hurricanes, wildfires, tragedy in Charlottesville, and the constant threat of nuclear war with North Korea — it hasn’t exactly been the summer of bliss. Jodi Duncan, AIFD, offered a little levity on the sorry state of the world with a recent sign outside her Norris...
Pet Bereavement Designs Make Easy Sales for Texas Florist
Anyone who’s ever had a pet knows it’s a painful and emotional event when Fluffy or Fido dies — a fact that veterinarians understand quite well. In El Paso, Texas, Debbie’s Bloomers encourages vets to show empathy for their clients’ losses with flowers or plants....
Steal This Doughnut Shop’s Sweet Social Moves
Since opening in late May, Five-O Donut Co. in Sarasota, Florida has been the go-to spot for locals craving a sugar fix. The gourmet doughnut shop starts nearly every day with a winding line of customers and often sells out of treats before noon. How did the business...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.