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Miami Shop To Engage Customers with Girlfriend Gathering
Why pigeonhole Valentine’s Day as a celebration of romantic love? In Miami Beach, Florida, Zoë Galitz, owner of The Posy, wants locals to observe the holiday by showing a little affection for their gal pals. On Saturday, February 3, the shop will host “The Posy’s...Capitalize on Oscar Season to Score More V-Day Sales
Whether Meryl Streep or Margot Robie will take home a Oscar March 4 is anyone’s guess; but one thing’s for sure, we’re in the midst of an especially busy time for movie theaters, as people want to see the nominees before the Academy Awards Show. (Plus, it’s a cozy...
Florists Leave Omaha With Renewed Energy, Actionable Tips
Eager to start 2018 on a high note, 121 floral industry members gathered in Omaha, Nebraska, on January 14 for the latest installment in SAF’s popular 1-Day Profit Blast series. There, they filled up notebooks with ideas big and small that will help them emotionally...
California Industry Members Assess Damage of Deadly Mudslides
Floral industry members in Southern California are reeling from a devastating two-month period that’s included wildfires, storms and deadly mudslides. Joost Bongaerts, owner of Florabundance in Carpinteria, California, said last week’s storm and mudslides were “like a...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.