A 4-Point Plan for Small Business Saturday Success
The most wonderful time of the year is just days away! Small Business Saturday, a shopping holiday created by American Express in 2010 to promote independent retailers, is a great way to kick off a successful finale to 2018. Here’s a four-point plan to prepare you for...
Publicity Pointers from Petal It Forward Superstars
 Before hosting KSAZ Channel 10 reporter Carmen Blackwell, Denham practiced talking points with her marketing manager. “You really only have about two minutes of air time, so you have to be brief!” she said.” The Society of American Florists’ third annual Petal...
Wholesaler Marks Anniversary with Design Challenges, Throwbacks and Parties
Mayesh Wholesale Florist took a trip down memory lane throughout October in honor of the company’s 40th anniversary. Mayesh celebrated with several 70s-inspired activities. Customers participated in an Instagram design challenge, with some creating “straight up,...
Patriotic Promotion Drives Foot Traffic, Online Engagement
 The midterm elections served as a marketing muse for several florists around the country. Scotts Flowers in New York City was among those offering people sporting an “I Voted!” sticker a free rose. The shop had 15 new visitors, “more than we expected,” said co-owner...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.