Kate Penn Spells Out SAF Vision in Facebook Live Video
Following a more than 30-year-tenure with the Society of American Florists — most notably as editor-in-chief of Floral Management and SAF’s online newsletters, Wednesday E-Brief and Saturday Sales Wake-Up — Kate Penn took the helm as the association’s CEO in November....
Beat Summer Slowdown With Pop Up Concept
Absent any major gift-giving holidays, the summer months can spell long, barren days for retailers. This year, a Michigan florist has an idea to combat the slowdown: hosting a weekly “pop up” shop in a local park. Starting June 26, Blumz… by JR Designs, which has...
Customer Experience Key to SEO Success
Years ago, cramming website copy with meta tag keywords was all it took to achieve a top ranking in Google results. These days, the search engine giant requires a more nuanced and sophisticated effort, rewarding sites that provide a fulfilling and enjoyable experience...
NYC Florist Reflects on Meeting Anthony Bourdain
In August 2016, Starbright Floral Design in New York City sponsored a fundraiser for RED, a charity founded by pop singer Bono to eradicate AIDS, which included five courses prepared by five celebrity chefs. Among them: Anthony Bourdain, the storied chef, author,...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.