SAF Florist Designs For Aretha Franklin Memorial Events
It’s been a busy and emotional week in Detroit, as mourners pour in by the thousands to honor Aretha Franklin, the American icon who died Thursday, August 16 at age 76. Preceding a private funeral, Friday, August 31, the public was invited to pay respects during three...
Industry Members Wear Hearts — and Brands — on Sleeves for Petal It Forward
By Christy O’Farrell When Judy Litzenberg headed to work at Louis Morgan Gifts and Pharmacy in Longview, Texas, one Wednesday morning last October, she had no idea she was about to get a surprise gift of flowers. That, however, is exactly what happened — to...
Certified American Grown Celebrates Fourth Anniversary, Grows Its Ranks
In the final days of July — which Congress designated “American Grown Flowers Month” — Certified American Grown celebrated its fourth anniversary and added two new members to its ranks. Now, the coalition of domestic growers includes 59 farms in 19 states and produces...Capitalize on Vogue Excitement with Flower Crown Class
On Monday, August 6, Vogue revealed the cover of its much-anticipated September issue. On it, superstar chanteuse Beyoncé wears a massive flower crown — a huge win for the floral industry, as the magazine, widely considered “the fashion Bible,” appears on literally...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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