New Jersey Florist Launches Wedding Planning Platform
When Alexa Maniaci started running Anna Rose Floral & Event Design in North Haledon, New Jersey, seven years ago, she thought the logistics of wedding work seemed unnecessarily cumbersome. When her number of booked weddings climbed from 40 or 50 a year to more...
Writer Pens Ode To Peonies
April showers bring May flowers — specifically, peonies. The big, fluffy flowers, beloved by brides everywhere but readily available for just a few weeks each spring, were the focus of a recent article in The Cut, titled “Today is the Perfect Day to Buy Peonies.”...
Finding, Courting High-End Brides
If you’d like to land more grandiose weddings, search for chances to rub elbows with affluent people. “Money goes where money is,” said Jennifer Harvey, CAFA, CFD, a freelance designer in Brockville, Ontario and a featured speaker at the Canadian Florist Business...
New Video Series Tackles Tech Challenges
What good is having a website if your customers can’t find it? Answer: no good at all. Search engine optimization, a marketing discipline that improves visibility online, is an imperative practice for businesses today. It’s also a concept that mystifies and...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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