Petal It Forward Delivers Joy, Tears and Inspiration
The Society of American Florists’ 2018 Petal It Forward initiative brought out the best in people all over the country, reminding them of the powerful, positive effect of flowers on individuals’ lives, and giving florists an opportunity to connect in a meaningful way...
Farmer Hopes Marijuana Revenue Will Buoy Business
A farm once known for flowers and now famous for pumpkins is at the center of the marijuana debate in Half Moon Bay, California — and the focus of a lengthy feature story in this week’s Washington Post. Tuesday’s election will determine whether Eda and John Muller,...
How to Avoid Having Emails Marked as Spam
Cyber Monday (November 26) is mere weeks away. Last year, 81 million Americans participated, accounting for $6.6 billion in sales. Email marketing is a great way to get your piece of that pie — provided prospective customers actually read your messages. Data breaches,...Former SAF CEO Peter Moran Receives Leland T. Kintzele Award
For his commitment to professional development and active leadership in the association community at large, which has benefited the Society of American Florists and the entire floral industry, former SAF CEO Peter Moran received the Leland T. Kintzele Distinguished...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.