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SAF President Shares Mother’s Day Game Plan
The threat of COVID-19 presents many obstacles for the floral industry — but, for those businesses that can provide some services, Mother’s Day 2020 also presents real opportunities, said Society of American Florists President Chris Drummond, AAF, PFCI, who this week...
SAF Editors Refocus April/May Issue
Longtime readers of Floral Management may have noticed the April/May issue has yet to hit their mailboxes and inboxes. Don’t worry: The new issue is coming soon, and it’s been refocused to provide the latest updates on the COVID-19 crisis. “The outbreak was starting...
Shifting Sympathy Practices in the Age of Coronavirus
Funeral directors and florists have seen the sympathy business completely upended to comply with social distancing efforts to slow the spread of COVID-19. “The outbreak has changed virtually everything for us,” wrote Char Barrett, a funeral director in Everett,...
Video Tips for Virtual Connections
Selling flowers and staying top-of-mind with customers in a pandemic requires a full embrace of technology, according to a trio of creative marketers who on April 8 shared techniques, tactics and tools for creating compelling content, whether your business is...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.