What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big ticket item for the shop? Floral industry economic adviser Charlie Hall, Ph.D., professor and Ellison Chair in the Department of...
SAF makes it easy for members to capture and maintain profitable commercial accounts with tools, promotional tactics and step-by-step instructions. The B2B materials tout the best sales pitch possible: university research proving flowers and plants benefit the bottom...
Which generation has the highest appreciation of flowers? What is the most common reason consumers give for purchasing? Which generation is most likely to use a florist? What are the biggest barriers to purchase? These questions and more are answered in a new study...
Tackle the most intimidating jobs with a Ram Commercial Truck. Right now, get a great deal during Ram Commercial Truck Season. The $500 SAF Member Benefit Discount is stackable with other offers during Ram Commercial Truck Season. See your dealer or...
Do you love talking about flowers and floral design? Do you present programs to garden clubs or other professionals? Come talk shop with experts from SAF’s Professional Floral Communicators – International (PFCI) on July 7 in Anaheim, California. In conjunction with...
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