Who taught you everything you know about flowers and floral design? Who do you revere most as a floral educator? Who in the industry inspires you and others? Each year, Professional Floral Communicators – International (PFCI) recognizes one of its own with the Tommy...
Planning on attending SAF’s 37th Annual Congressional Action Days (CAD) on March 13-14? SAF is encouraging attendees to share the experience with a colleague, with an offer for a free registration for first-time guests of attendees. “We started this offer in 2014, as...
Looking for a fun way to show the power of flowers and engage your social media followers and customers? Share this poignant video showcasing the smile-generating impact of the Petal It Forward effort. Copy and paste the video’s link https://youtu.be/kyJdnO0q8IA into...
The Society of American Florists’ 2-minute YouTube video showing the emotional responses to the Petal It Forward effort in October has racked up nearly 223,000 views, nearly 200 likes, and dozens of positive comments from consumers to date — and those numbers continue...
Retailers, wholesalers, suppliers and growers coming to the Society of American Florists’ 37th Annual Congressional Action Days, March 13-14 in Washington, D.C., have a lot of explaining to do. There are 59 new congressmen and senators on Capitol Hill, and this...
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