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Florists Find Inspiration and Growth Strategies in Albany
Mary Jones’ two younger employees have sought to expand their education through college classes and with training at other flower shops. “I thought, wouldn’t it be great to pull it all together and have some formal education very specific to our industry, very...
Flowers Spread Message of Peace
Large hearts adorned with flowers and a message of peace took center stage in 40 cities across the world earlier this month, part of a unified act on behalf of the floral industry to show “compassion and support” for victims of war. “With the powerful symbol of these...
SAF’s ‘Marketer of the Year’ Returns
After a two-year hiatus, SAF’s Marketer of the Year competition is back. The coveted award, which honors a marketing-savvy floral industry professional, was put on pause in 2020 and 2021 due to the pandemic. Dwight Larimer, AAF, PFCI, executive director of Design...
Obituary: “Joey” Schwanke 1931-2022
Jo Ellen “Joey” Schwanke, AAF, NAFD, PFCI, dedicated her life to flowers. From a childhood spent playing at — and later operating — the family greenhouses and flower shop, to her leadership at several floral organizations, her world revolved around the floral...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.