Denise Jefferies is back in the flower business after selling her Connecticut flower shop in 2008 and taking 11 years off. Now owner of Bella Florals and More in Marco Island, Florida, she is overwhelmed with how much has changed. When she looked over the schedule of...
An employee retention specialist. An acclaimed designer. A trend spotter. A researcher. A life coach. Marketing gurus. Entrepreneurs. SAF Orlando 2022, the Society of American Florists’ 137th annual convention, Sept. 6-8 in Orlando, Florida, will bring together some...
Baby Boomers are hardworking and strive for stability, prestige and financial reward. Gen X is self-sufficient and resourceful and values a good life-work balance. Millennials are tech-savvy and seek meaningful work. Gen Z is highly connected, loyal to brands that...
Since returning from the Society of American Florists’ Next Gen LIVE! event in Miami earlier this month, Sheldon Jensen has kept in touch with new industry friends and deployed some management strategies — all of which he picked up at the industry’s first event...
Time is one of our most valuable resources. Just ask Eileen Weber, AAF, vice president of Lake Forest Flowers in Lake Forest, Illinois, who in addition to helping run the shop is also a mother of two, a city alderman and a volunteer at her church and her children’s...
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