New SAF President Sets Sights on More Industry Collaboration
The Society of American Florists has a new president at its helm, one known for his infectious energy and determination and who has a long history in the floral industry and with SAF. Oscar Fernandez, director of sales at Rio Roses-Equiflor in Doral, Florida, took...SAFPAC Fundraiser Sets New Record for Advocacy Efforts
The Society of American Florists’ annual fundraiser for its political action fund tallied almost $47,000 in contributions, pledges and sponsorship dollars at SAF Phoenix 2023 — breaking last year’s record of just over $40,000. “A strong SAFPAC helps amplify SAF’s...Member Spotlight: Kelly Shore of The Floral Source in Olney, Maryland
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing inspirational stories, professional insights, and the opportunity to form new industry...Convert Browsers to Buyers with Chat
The average conversion rate across e-commerce sites is a paltry 2%. So how do online retailers turn the many browsers into buyers? By implementing chat, says Renato Sogueco, AAF, PFCI, vice president of digital strategy for BloomNet, who dives into this powerful...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.