Some of the roses being delivered for Valentine’s Day (and year-round) come with a sweet story — a story of sustainability that starts with the soil and extends all the way to the hands that harvest and pack the flowers. The January/February issue of Floral Management...
Del Demaree Jr., AAF, a second-generation owner of Syndicate Sales and past president of the Society of American Florists whose product innovations left an indelible mark on the industry, died Jan. 2. He was 85. Demaree was involved in the floral industry from an...
New year, new projects, new goals — which could mean lots of meetings. Whether meeting to brainstorm new sales strategies or just bring your staff up to speed on changes, it is important to make sure attendees are engaged from the start. We asked several floral pros...
Do you worry about the impact of inflation on your profit margin? Are you looking to connect with professionals across the floral supply chain? Do you need a lifeline to navigate the challenges of owning a floral business? The Society of American Florists is hard at...
As the floral industry navigated a year marked by a boom in weddings coupled with historic inflation — and a dip in sales for some — the Society of American Florists was front and center, bringing the floral professionals together to learn, grow and network and...
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
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