By Max Duchaine Instagram Stories are a great way to provide your audience a behind-the-scenes look at what goes on in your shop on a daily basis....
Stories Double-Down: How to Post to Both Instagram and Facebook Stories Simultaneously
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Results for "Instagram stories"
Millennial Florist Shares Instagram Tips for Mother’s Day
With more than one billion users — many of them in the 18- to 34-year-old demographic — Instagram is a primo place to promote Mother’s Day if you...
Understanding Insights, Instagram’s Free Analytics Tool
Instagram can be a florist's best friend. Our industry's products are quite literally born to be shared and can create an instant emotional...
5 Instagram Tactics To Steal From ‘Fitluencers’
On the heels of actors and actresses, pop stars and elite athletes, fitness gurus have some of the largest — and most devout — followings in the...
Petal It Forward Participants Recount Stories of Delight, Surprise and Comfort
Tears of joy. Messages of thanks. Communities filled with flowers. These are just some of the stories coming in — and still being shared on social...
Captive Content: Beating the Instagram Algorithm
Gone are the days of the chronological news feed on Instagram, where the most recent posts are featured at the top of the page. Instagram now...
Florists Share 5 Ways to Petal It Forward on Social
Social media is about connections, building community and creating excitement. These elements go hand in hand with the Society of American Florists’...
CalFlowers Launches All-Industry Marketing Campaign
It’s bold. It’s bright. It’s fun. And, it touts the benefits of flowers. “That Flower Feeling” — a marketing campaign created and funded by...
Social Media Content Calendar: Valentine’s Day
Social Media Content Calendar: Valentine's Day Save time during this busy season by using SAF’s Social Media Content Calendar to promote your...
Take Story Time Up a Notch on Social Media
You may have mastered the art of the feed on social media, but what about stories? According to Instagram’s Business Blog, with Instagram stories...
New England Florist Uses Containers to Add Value to Plants
At City Line Florist in Trumbull, Connecticut, plant sales “skyrocketed” in 2020, and Nicole Palazzo, manager of product development and marketing,...
Mass. Florist Turns Plants into Must-See IG
When her retail location was forced to shut down at the beginning of the pandemic, Jackie Levine brought her houseplants to the people, via...
Category Speakers
Show and Tell Speakers Tanner Wheat Lafayette Florist, Gift Shop & Garden Center, Lafayette, Colorado Tanner Wheat attended the Metropolitan...
Winter Web Banners and Social Media Graphics
Winter Web Banners and Social Graphics Save a Web Banner or Social Media Graphic by:1. Right clicking on the image you want. 2. Select "Save Image...
N.Y. Florist to Celebrate Local Heroes for Petal It Forward
Concerns about virus transmission means Nancy White won’t hand out flowers on the streets of Larchmont, New York on October 21, but it won’t cancel...