While there’s still one month left in 2018, as we all know, it’s never too early to start planning for February’s big event. Save the date for the Society of American Florists’ latest installment in the crowd-pleasing 1-Day Profit Blast series, coming to Nashville just one month before the busiest retail florist day of the year….the Super Bowl of flowers, if you will. (Or maybe it’s the Rose Bowl of holidays? Whatever moniker you prefer, Valentine’s Day is huge.)
Why devote Sunday, January 13, 2019 to attend the SAF 1-Day Profit Blast in Nashville sponsored by DWF Wholesale? Consider it a concentrated dose of everything your shop needs to rise to the top.
“It was very informative and a useful tool in operating a flower shop,” said Tiffanni Wright of Lucky Flowers in Kennewick, Washington, who attended the last Profit Blast event in Portland, Oregon. “Wonderful for busy business owners as your day is jam packed. This was my second one, and I loved it again.”
Fellow Portland attendee Christine McDonald of Penguin Flowers in Corvallis, Oregon, said, “Profit Blast gave me the opportunity to learn from the experts in one day at a fraction of the cost it would be to hire them.”
The Nashville lineup includes some of the most sought after experts in the retail floral industry:
- Derek C. Woodruff, AIFD, CFD, CF, PFCI, will share time-saving mechanics, innovative products and revenue-creating ideas during “Design Hacks and Smart Services to Delight Consumers,” sponsored by Syndicate Sales.
- Paul Goodman, MBA, CPA, PFCI, president of Floral Finance Business Services and a frequent Floral Management contributor, will share smart hiring and routing strategies to keep Valentine’s delivery costs low during “A Roadmap for Profitable Deliveries.“
- Sam Bowles, a sales and customer service expert with FloralStrategies will offer best practices to engage and satisfy shoppers during “Extraordinary Service in Your Shop Every Day,” sponsored by FloristWare.
- Crystal Vilkaitis, founder of Social Edge, will reveal social media’s latest features and how to use them to enhance your branding, reach more potential customers and increase sales during “What’s Up (and Coming) with Social Media.”
Registration also includes breakfast, lunch, and time to explore products and services and network with vendors during a Supplier Showcase.
The cut-off date for guaranteeing the SAF room rate at the 1-Day Profit Blast hotel in Nashville is Friday, Dec 21. The deadline for early-bird registration is Thursday, January 3, 2019. Early-bird registration saves you $60; it is $139 for members and $189 for non-members. Bring your whole team — it’s just $99 for each additional participant from the same company.
Save the date: There’s another SAF 1-Day Profit Blast in the works. Sponsored by Jacobson Floral Supply, SAF 1-Day Profit Blast in Boston is scheduled for March 31.
Get all the information and register today at to safnow.org/1-day-profit-blast.