You’ve heard of Christmas in July and half birthday celebrations. PJ’s Flowers & Events in Phoenix, Arizona has a special take on the off-season...
Petal It Forward Video Reaches Nearly 223K Views and Counting
The Society of American Florists’ 2-minute YouTube video showing the emotional responses to the Petal It Forward effort in October has racked up...
Florists Use Connections, Charm and Can-Do Spirit to Shine in Valentine’s Day Media
What does it take for a florist to land front and center in a national style magazine article about Valentine’s Day flowers and the “hot guys” who...
3 Ways to Make Valentine’s Day Buzz Last All Year
Valentine’s Day is always a whirlwind, but with a little planning, you can extend the benefits of your holiday business year-round, according to...
Remind Consumers with Valentine’s Day Facebook Graphics
Looking for another way to remind social media followers to order Valentine’s Day flowers? The Society of American Florists provides members with 24...
FTD to Push Customers to ‘Top 10’ Products Around Vday
FTD customers shopping for Valentine’s Day flowers — or, for that matter birthday or anniversary designs — on February 13 or 14 will see a more...
Suds, Buds and Sexy Duds to Bring in Fellas for VDay Shopping Night
Dreaming of a way to get a bunch of (happy, ready-to-spend) guys in your shop a few days before Valentine’s Day? In Newburyport, Massachusetts,...
Stay Positive in Valentine’s Day Interviews
As a shop owner, you are the spokesperson for your business and the flower expert for your community. This Valentine’s Day, seize the opportunity to...
Negative Publicity Watch: Valentine’s Day 2017 Heating Up
Valentine’s Day promotions for electronics, restaurants and vacation getaways recently claimed their products are “better than flowers.” As the...
Negative Publicity Watch: Valentine’s Day 2017 Underway
A women’s lingerie retailer, a members-only men’s fashion retailer, and an online charity auctioneer all used the same marketing tactic in their...
Need a New VDay Campaign? Embrace the ‘Bad.’
According to The New York Times, companies, including high-profile brands such as Westin Hotels & Resorts, are working to win over...
As Valentine’s Day Nears, SAF Responds to Negative Ads
Along with cupids and hearts, Valentine’s Day brings some companies to run ads disparaging floral gifts and sometimes news media publish stories...
Valentine’s Day Fodder for Blogs, Social Media Updates and News Pitches
A Tuesday Valentine's Day this year should bode well for the floral industry. (What better gift to deliver to the office to a chorus of oohs and...
Growers Predict Shortages of Key Foliage for Valentine’s Day
Some growers in Central Florida are still reeling from a devastating hit last fall from Hurricane Matthew. The aftermath of the storm could lead to...
Post Valentine’s Day Facebook Graphics
Does this graphic make your heart smile? It likely will make consumers smile — and spur them to order Valentine’s Day flowers. The Society of...