Last year, high school students watched as their end-of-year celebrations were canceled due to the COVID-19 pandemic. This year, they’re eagerly...
3 Tools to Promote Prom Flowers
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social media
Use Social Media to Boost Mother’s Day Sales
Mother’s Day isn’t until May 9, but it’s never too early to start promoting the holiday on your social media channels. Did you know that social...
3 Resources for a Successful Easter
Easter is right around the corner but there is still time to encourage your customers to hop on over to your shop and pick up flowers! The Society...
Flowers Are Here for the Good Times and the Bad
To err is human, and we know that some of your customers might forget to order their Valentine’s Day flowers on time. Be ready to help them get back...
Remind Customers to Spread Holiday Cheer with Flowers
Like everything else this year, the winter holidays will likely look a lot different than what we’re used to. Holidays like Christmas, Hanukkah,...
Florists Use ‘Petal It Forward’ to Boost Engagement
Hundreds of floral industry members from all segments and all around the country (plus Canada and Colombia!) generated positive buzz for their...
N.Y. Florist to Celebrate Local Heroes for Petal It Forward
Concerns about virus transmission means Nancy White won’t hand out flowers on the streets of Larchmont, New York on October 21, but it won’t cancel...
2 Tactics to Help Drive Online Sales
All your efforts to make your website as convenient, enticing, and customer friendly as your digital store will help to increase traffic to the...
Connect with Flowers This Fall
According to the National Center for Education Statistics, 56.4 million students are projected to attend elementary, middle, and high schools across...
Take Advantage of SAF’s Social Media Graphics
The Society of American Florists has created new social media shareables to promote flower buying for the rest of the summer. Since social...
3 Ways to Improve Your Online Game
Having a robust and competitive online presence is more important than ever. That’s why the Society of American Florists devoted an entire day to...
Spread Happiness Through Flowers
Did you know that, according to a survey by Wakefield Research, 68 percent of people feel stress on a weekly basis and 32 percent are stressed every...
How to Grow Your Business with LinkedIn
With in-person networking events on hold for the foreseeable future, it’s more important than ever to connect with current and prospective clients...
Take Advantage of SAF’s Benefits, Virtually!
Last week, the Society of American Florists announced that in keeping with government regulations regarding travel and crowd size, the association...
Florists Talk Social Media Tips, Marketing Messages
You made it through the spring holidays — now, what’s your plan for driving sales through the dog days of summer? Next week, as part of its Reignite...