Did you know that, according to a survey by Wakefield Research, 68 percent of people feel stress on a weekly basis and 32 percent are stressed every day? It’s not hard to imagine that those percentages have risen during the COVID-19 crisis. Here’s the good news: Research shows that something as simple as flowers can help. Now is a great time to remind your customers of the health benefits of flowers and let them know this is the perfect time to send flowers to loved ones.
- People who live with flowers in their homes for just a few days report a significant decrease in their levels of stress and improvements in their moods
- After receiving flowers, people reported that they feel less depressed, anxious and agitated and also have a higher sense of enjoyment and life satisfaction
- Flowers provide the opportunity for nature contact which is an established health-promoting environmental exposure
- Flowers are a symbol of sharing and bring about positive emotional feelings in those who enter a room, making the space more welcoming
Stephanie Brady is the Project Coordinator for the Society of American Florists.