SAF has new social media posts to help you remind customers of the benefits of flowers.
Did you know that, according to a survey by Wakefield Research, 68 percent of people feel stress on a weekly basis and 32 percent are stressed every day? It’s not hard to imagine that those percentages have risen during the COVID-19 crisis. Here’s the good news: Research shows that something as simple as flowers can help. Now is a great time to remind your customers of the health benefits of flowers and let them know this is the perfect time to send flowers to loved ones.
- People who live with flowers in their homes for just a few days report a significant decrease in their levels of stress and improvements in their moods
- After receiving flowers, people reported that they feel less depressed, anxious and agitated and also have a higher sense of enjoyment and life satisfaction
- Flowers provide the opportunity for nature contact which is an established health-promoting environmental exposure
- Flowers are a symbol of sharing and bring about positive emotional feelings in those who enter a room, making the space more welcoming
Find more statistics on the impact of flowers here and utilize SAF’s social media shareables to let your customers know how much they need flowers this summer.
Stephanie Brady is the Project Coordinator for the Society of American Florists.
