If you were one of the 580 that participated in the Society of American Florists’ Petal It Forward flower giveaway last week, you saw firsthand the...
Highlight the Joy of Flowers with these Marketing Themes
read more
flower stress research
Spread Happiness Through Flowers
Did you know that, according to a survey by Wakefield Research, 68 percent of people feel stress on a weekly basis and 32 percent are stressed every...
New University Study Proves Flowers Can Alleviate Stress
Floral industry members hear about the positive effects of flowers on customers’ lives all the time:“They brightened my day! They made me feel...
Major Media Coverage Touts Flowers’ Stress-Busting Powers
Earlier this month, a team of ambassadors representing the Society of American Florists trekked through the Pacific Northwest in a vintage-style van...
Help Customers Find Their Zen
On January 1, millions of people will once again embark on a path for self-improvement (at least for a few weeks). Some will vow to cut out vices...